Analyzing (social media) networks with NodeXL

TitleAnalyzing (social media) networks with NodeXL
Publication TypeConference Papers
Year of Publication2009
AuthorsSmith MA, Shneiderman B, Milic-Frayling N, Mendes Rodrigues E, Barash V, Dunne C, Capone T, Perer A, Gleave E
Conference NameProceedings of the fourth international conference on Communities and technologies
Date Published2009///
Conference LocationNew York, NY, USA
ISBN Number978-1-60558-713-4
Keywordsexcel, network analysis, social media, social network, spreadsheet, Visualization

We present NodeXL, an extendible toolkit for network overview, discovery and exploration implemented as an add-in to the Microsoft Excel 2007 spreadsheet software. We demonstrate NodeXL data analysis and visualization features with a social media data sample drawn from an enterprise intranet social network. A sequence of NodeXL operations from data import to computation of network statistics and refinement of network visualization through sorting, filtering, and clustering functions is described. These operations reveal sociologically relevant differences in the patterns of interconnection among employee participants in the social media space. The tool and method can be broadly applied.